Competitors

- Microsoft Company

Microsoft provides a lot of products and services similar to Apple. The world's #1 software company provides a variety of products and services, including home computer operating system market, Microsoft Windows line of operating systems. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. The number of employees in Microsoft Company is around 98,000 and profit raised in 2010 to US$ 18.760 billion. All these things put Microsoft in the high position of competition with Apple and other companies. Microsoft tries to increase their customers by promotion and advertising.

-     Blackberry Company

The growth of BlackBerry sales has slowed due to competition from the IPhone and phones running Android. This means that Apple has strong side and Blackberry has weak side in this competition. RIM reported in June 2010 that they had sold up to 100 million BlackBerry phones, including record sales in their first trimester. Even Blackberry has this results, still there is different in what Apple offer and Blackberry in term of Quality and technological.

- Galaxy tab Company

   Samsung's assault on Apple is under way, as the company unveils its plans for its new tablet PC as well as a new service that allows consumers to purchase or rent TV shows and movies on their Samsung mobile devices. The Galaxy S smart phone, the closest competitor Samsung has to the iconic Apple iPhone. The new Galaxy Tab and Galaxy S smart phone run the Google Android operating system, an open software platform that rivals Apple IOS, which is used on the iPhone and iPad. We believe that the Samsung GALAXY Tab brings a unique and open proposition to market. Apple really worries about Samsung GALAXY Tab, because it takes a good position and repetition in the marketplace in short time. The two companies work hard to provide unique services and promotions to attract customers more and more.