One of the best ways to develop a picture of any company is with the SWOT analysis a look at a company's strengths, weaknesses, opportunities, and threats. So, we will focus on Apple, the Mac, smart phone, and music player. Some people think the company needs improvement while others like it just the way is it.
Strengths:
- The firm is one of the most established and healthy IT brands in the World.
- Innovative and focuses on product
- Diversification and differentiation
- World market capacity
- The firm has the opportunity to extend new products to the customers.
Weaknesses:
- Problem with the batteries and screen that break under impact.
- Quality problems aligned with software.
- Increase in the price of its music file downloads.
In the Apple company, they have a lot of strengths and weaknesses.I think that all companies have strengths and weaknesses and they try to fix their weaknesses to be dielver as the strongest company and competitors.
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