The biggest threat to Apple is that very high level of competition in the technology markets. There is also a high product substitution effect in the innovative and fast moving IT consumables market.
Fierce competition with the IT companies such as Dell, Microsoft, HP, IBM, Sony and Toshiba.
Increasing piracy may reduce the revenues of iTunes.
Microsoft launched Windows 7 with attractive user interface as well as rich features. Mac users may think to switch to Windows 7.
Economic crises in most part of the World will have a negative impact on Apples sales because people don’t want to spend too much in critical situation.
Companies not seeing Apple as compatible with their softwar
Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop segment
Downloading free music from other online source without paying cost is common it may impact the iTunes sales.Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell
The long lasting recession may impact the sales of the company due to higher prices of the products and services
Microsoft launched Microsoft Vista, Windows 7 which is gaining market share
The switching in technology is very fast
Today, the competition in technology play an important role in industry.
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